Privacy Policy

Last Updated: October 13, 2026

Little Revel, LLC ("Little Revel," "we," "us," or "our") operates www.littlerevel.com, including its related information, content, features, products, and services (collectively, the "Services"). Our online store is powered by Shopify, which enables us to provide our products and Services to you.

At Little Revel, we value the trust families place in us. We are committed to handling your personal information responsibly and being transparent about how it is collected, used, and shared.

This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our Website, make a purchase, subscribe to our communications, access our educational resources, or otherwise interact with Little Revel.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of personal information, this Privacy Policy will control.

Please read this Privacy Policy carefully to understand our practices.

1. Personal Information We Collect or Process

"Personal information" means information that identifies or can reasonably be linked to an individual. It does not include information that has been anonymized or de-identified so that it cannot reasonably be associated with an individual.

Depending on how you interact with our Services, we may collect or process the following categories of information:

Contact Information

  • Name

  • Email address

  • Phone number

  • Billing address

  • Shipping address

Payment and Financial Information

  • Payment method

  • Payment and transaction details

  • Payment confirmation

  • Billing information

Payments are processed through Shopify and supported payment providers. Little Revel does not directly store complete payment card numbers.

Account Information

If customer accounts are available and you choose to create one, we may process account identifiers, login credentials, preferences, and settings.

Shopping and Transaction Information

  • Products you view

  • Items added to your shopping cart

  • Purchases and order history

  • Returns, exchanges, and cancellations

  • Product preferences and shopping activity

Communications

  • Customer service inquiries

  • Emails and messages sent to us

  • Product feedback and reviews

  • Information voluntarily provided through forms or correspondence

Device and Usage Information

  • IP address

  • Browser type

  • Device and operating system information

  • Website navigation and interactions

  • Referring websites

  • Cookies and similar tracking technologies

Educational Resource Information

When you access Little Revel play ideas, language resources, videos, or other educational materials, we may collect information associated with your access or interactions, such as email addresses submitted through optional forms and general website usage information.

We do not require parents to provide their children's names, birth dates, developmental histories, or medical information to purchase our products.

We encourage families not to submit sensitive information about children unless specifically necessary for a service they have requested.

2. Sources of Personal Information

We may collect personal information from:

Directly from You: When you make a purchase, subscribe to our emails, contact us, create an account, or voluntarily provide information.

Automatically Through Our Website: When you browse our Website or interact with our Services, including through cookies and similar technologies.

Service Providers: Including Shopify, payment processors, shipping providers, email marketing platforms, and other providers supporting our business.

Business and Marketing Partners: Where applicable, we may receive information from advertising, analytics, or other partners in accordance with applicable law.

3. How We Use Your Personal Information

We use personal information for legitimate business purposes, including:

Providing and Improving Our Services

We use information to:

  • Process payments and fulfill orders

  • Arrange shipping and delivery

  • Send order confirmations and tracking updates

  • Process returns and exchanges

  • Maintain customer accounts, where available

  • Remember shopping preferences

  • Improve our Website and customer experience

  • Provide relevant product recommendations

Email Marketing and Educational Communications

We may use your information to send:

  • Product announcements and new releases

  • Educational play ideas and language-building tips

  • Post-purchase play resources

  • Newsletters

  • Promotions and special offers

Little Revel may use email marketing platforms, including Klaviyo, to manage subscriptions, deliver communications, and understand engagement with our emails.

You may unsubscribe from promotional emails at any time using the unsubscribe link included in those messages.

Unsubscribing from promotional communications does not prevent us from sending necessary transactional messages, such as order confirmations, shipping updates, or responses to customer service requests.

Marketing and Advertising

Where enabled, we may use personal information and website activity to measure marketing effectiveness, personalize shopping experiences, and display relevant advertisements on our Website or other platforms.

Such activities may involve cookies, pixels, or other technologies, subject to applicable privacy laws and customer choices.

Security and Fraud Prevention

We use information to:

  • Protect customer accounts

  • Detect and prevent fraudulent transactions

  • Investigate suspicious activity

  • Maintain Website security

  • Protect our customers and business

Customer Support

We use information to respond to inquiries, resolve order issues, and maintain customer relationships.

Legal Compliance

We may process personal information to comply with legal obligations, respond to lawful requests, resolve disputes, and enforce applicable policies.

4. Email Marketing and Communications

Little Revel offers optional email communications for parents, caregivers, educators, and customers interested in our products and educational resources.

By subscribing to our marketing emails, you may receive communications about new products, language development, play ideas, and special offers.

We use Shopify and may use Klaviyo to manage email subscriptions and customer communications.

Where permitted by applicable law, we may also send relevant post-purchase educational resources to customers.

You may opt out of promotional communications at any time by selecting the unsubscribe link in our emails or contacting hello@littlerevel.com.

We do not sell customer email lists to third parties for their independent email marketing.

5. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to support Website functionality, analyze performance, and, where enabled, provide personalized experiences and advertising.

Cookies may be used to:

  • Remember items in your shopping cart

  • Maintain checkout functionality

  • Remember customer preferences

  • Understand Website traffic and interactions

  • Measure advertising effectiveness

  • Improve the shopping experience

  • Support relevant advertising

Some cookies are essential for our Website to function properly. Others may be used for analytics, personalization, or advertising.

Depending on your location, you may be able to manage cookie preferences through our Website's privacy controls or your browser settings.

Where required by law, we obtain consent before using non-essential cookies or similar technologies.

Disabling certain cookies may affect the functionality of our Website.

6. How We Disclose Personal Information

We may disclose personal information to trusted service providers and business partners as reasonably necessary to operate our business.

These may include:

Shopify: Our e-commerce platform, which supports online shopping, payments, customer accounts, and order management.

Payment Processors: Providers that securely process payments and help prevent fraud.

Shipping and Fulfillment Providers: Companies responsible for processing, shipping, tracking, and delivering orders.

Email Marketing Providers: Including Klaviyo, where used, to manage subscriptions, send customer communications, and measure email engagement.

Analytics and Advertising Providers: Where enabled, providers that help us understand Website activity, measure marketing performance, or deliver advertising.

Technology and Customer Support Providers: Companies that help maintain our Website, store information, and respond to customer inquiries.

We may also disclose information:

  • When you direct or consent to the disclosure

  • When required by law or valid legal process

  • To protect our rights, customers, or Services

  • In connection with a merger, acquisition, restructuring, or sale of business assets

We do not sell customer contact lists to data brokers.

However, certain disclosures involving advertising and analytics may constitute a "sale" or "sharing" of personal information under applicable privacy laws, even when no money is exchanged.

Where required, customers may exercise applicable opt-out rights.

7. Our Relationship with Shopify

Our online store is hosted by Shopify, which collects and processes personal information relating to your access to and use of our Services.

Information submitted through our Website may be transmitted to Shopify and its service providers to support transactions, security, order management, and other e-commerce functions.

Shopify may process information in countries other than your country of residence.

Shopify Enhanced Services

We may use Shopify enhanced features that incorporate information about customer interactions with our store, other merchants, and Shopify to help improve shopping experiences, support business operations, and provide relevant recommendations or advertising.

Where these features are enabled, Shopify may process personal information for its own purposes in accordance with its privacy practices and applicable legal requirements.

Shopify is responsible for certain processing associated with these enhanced features, including responding to applicable privacy rights requests relating to that processing.

For more information, please review:

Depending on where you live, you may exercise certain privacy rights directly through Shopify.

8. Children's Privacy

Little Revel creates thoughtfully designed toys and educational play resources for children. However, our Website and online shopping Services are intended for parents, caregivers, educators, and other adults.

We do not knowingly collect personal information directly from children under the age of 13.

Our products and educational materials are intended to be purchased, accessed, and used under appropriate adult guidance.

We encourage parents and caregivers to supervise children's online activities and avoid submitting unnecessary personal information about their children.

We do not require children's personal information to purchase our play kits or access general educational resources.

If we become aware that personal information has been collected directly from a child under 13 without appropriate parental consent, we will take reasonable steps to delete that information as required by applicable law.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age, as those terms are defined under applicable privacy laws.

If you believe a child has provided personal information to Little Revel, please contact us at hello@littlerevel.com so we can review and address the situation.

9. Third-Party Websites and Links

Our Website may contain links to third-party websites, social media platforms, educational resources, or other online services.

These websites may have their own privacy policies and information practices.

Little Revel is not responsible for the content, privacy, or security practices of websites and services that we do not control.

We encourage visitors to review third-party privacy policies before providing personal information.

Information you voluntarily share through public social media platforms may be visible to others in accordance with those platforms' settings and policies.

10. Security and Retention of Your Information

We take reasonable administrative, technical, and organizational measures to help protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.

Our Website uses Shopify's e-commerce infrastructure and supported payment processing services.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

We recommend that customers avoid sending sensitive financial or personal information through unsecured communication channels.

Data Retention

We retain personal information for as long as reasonably necessary to:

  • Process and fulfill orders

  • Provide customer service

  • Maintain business and accounting records

  • Comply with tax and legal requirements

  • Resolve disputes

  • Prevent fraud

  • Fulfill the purposes described in this Privacy Policy

Retention periods may vary depending on the information involved and applicable legal requirements.

When information is no longer reasonably necessary, we take appropriate steps to delete or de-identify it.

11. Your Privacy Rights and Choices

Depending on where you reside, you may have certain rights regarding your personal information.

These may include:

Right to Access: Request information about the personal information we maintain about you.

Right to Delete: Request deletion of certain personal information, subject to legal exceptions.

Right to Correct: Request correction of inaccurate personal information.

Right to Data Portability: Request a copy of certain personal information in a portable format, where applicable.

Right to Opt Out: Opt out of certain processing activities considered a sale or sharing of personal information or targeted advertising under applicable law.

Right to Withdraw Consent: Withdraw consent for processing activities where consent is the applicable legal basis.

Marketing Preferences: Unsubscribe from promotional emails using the unsubscribe link included in our communications.

We may need to verify your identity before fulfilling certain requests.

Where permitted by applicable law, you may authorize an agent to submit a privacy request on your behalf. We may request verification of that authorization.

We will not unlawfully discriminate against you for exercising your privacy rights.

To submit a request, contact hello@littlerevel.com.

You may also use applicable privacy controls made available through our Website or the Shopify Privacy Portal.

Global Privacy Control

Where required by applicable law, we recognize Global Privacy Control (GPC) opt-out preference signals and treat them as requests to opt out of applicable sale, sharing, or targeted advertising activities for the relevant browser or device.

Where we can associate the signal with an identifiable Shopify customer account, applicable preferences may also be applied to that account.

For more information about GPC, visit https://globalprivacycontrol.org/.

Other browser "Do Not Track" signals may not be recognized.

12. Complaints and Appeals

If you have concerns or complaints about how we handle personal information, please contact us at hello@littlerevel.com.

We will review and respond to privacy-related inquiries in accordance with applicable law.

Depending on your location, you may have the right to appeal a decision regarding a privacy request or submit a complaint to an applicable data protection authority.

To request an appeal, please contact us using the information below and indicate that your request concerns a privacy rights appeal.

13. International Data Transfers

Little Revel is based in the United States.

Personal information may be transferred to, stored in, or processed in countries other than the country in which you reside, including through Shopify and other service providers.

Where applicable law requires safeguards for international transfers, we rely on appropriate transfer mechanisms, which may include the European Commission's Standard Contractual Clauses, applicable UK transfer mechanisms, or recognized adequacy decisions.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, Website features, service providers, or legal requirements.

When changes are made, we will update the "Last Updated" date at the top of this page.

We may provide additional notice of material changes where required by applicable law.

We encourage visitors to review this Privacy Policy periodically.

15. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise your privacy rights, please contact us:

Little Revel, LLC
Denver, CO 80207
United States

Email: hello@littlerevel.com
Phone: +1 (561) 310-7029
Website: https://www.littlerevel.com

We are happy to assist with questions regarding your personal information and privacy.